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Posted on: August 26, 2019

New Branding and Marketing Materials Released for County's Overland Trails

Overland trail

Overland trail 

Pictured from left to right:  Chautauqua County Department of Public Facilities Director Brad Bentley, Chautauqua County Visitors Bureau Executive Director Andrew Nixon, Chautauqua County Executive George Borrello, and County Planning Director Don McCord pose in front of a trailhead for Fred J. Cusimano Westside Overland Trail. 

WESTFIELD, N.Y.:--The Overland Trails are getting an updated look and a new spotlight.

The Chautauqua County Division of Planning and Community Development has released new branding and marketing materials for the County’s Overland Trails. The effort was completed in partnership with the Chautauqua County Visitors Bureau, the County Parks Commission and Department, and New York State Division of Tourism/I LOVE NY through the Market New York program as part of the Regional Economic Development Council awards. Market New York supports regionally themed marketing projects that promote tourism destinations, attractions and special events.

The Overland Trails, composed of the Earl Cardot Eastside Overland Trail and the Fred J. Cusimano Westside Overland Trail, are the County’s largest hiking trail system. Spanning more than 40 miles in total, the trails allow hikers to experience the beauty of Chautauqua County’s pristine forests, rolling hills, and idyllic farmland. The trails are suitable for all ages and experience levels.

Beyond hiking, the Overland Trails provide outstanding year-round recreational opportunities. Enjoy a night of fresh air while camping in a lean-to, catch a fish in one of the many ponds along the trails, or enjoy snowshoeing, mountain biking, cross-country skiing, bird watching, and more. 

“The Overland Trails are one of the recreational gems in our County,” said Planning Director Don McCord. “This branding and marketing effort will enable us to more effectively highlight this great attraction. In doing so, we expect to draw many more visitors to the trails and to the County.”

The branding and marketing materials for the trails were developed in partnership with Black Dog Designs of Glens Falls, N.Y. The materials include updated logos, maps, infographics, posters, as well as a new website for the trails, hikechautauqua.com. This beautifully designed site is the go-to source for information on how best to enjoy the Overland Trails.

“This new marketing plan for our wonderful trail system is part of an overall effort to improve the branding and promotion of Chautauqua County,” said George Borrello, Chautauqua County Executive. “We want everyone to know that our county is beautifully unique and filled with great experiences to enjoy.”

For those interested in exploring the Overland Trails, visit hikechautauqua.com for trail maps, FAQ’s, photos, hiking rules and regulations, area attractions, and more. To stay in the loop, follow hikechautauqua on Instagram. 

For more information on tourism opportunities throughout New York, visit iloveny.com.

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